Bose celebrated its 60th anniversary, a major milestone, and asked us to create a global event for its workforce to commemorate their historical achievements and inspire the community with future innovation. The celebration was to take place in their HQ outside of Boston, MA, and include the global community via stream and activities.

We visited the campus, began ideating, and developed a concept that included a massive one-day event, a permanent timeline installation that told the company's rich story, and a web experience that shared the history with consumers.
This three-part workstream came with a 10-week timeline and a lot of pressure.

Understanding the short timeframe to complete the work we assembled three small teams to parallel the work streams. This required incredible collaboration between our team and the Bose team. We performed fast iterative concepts, designs, and prototypes and included the production team early in the process to create space for experimentation.
Our goal was not only to successfully develop the work but to create a template that can be used by Bose every year moving forward. The event, physical timeline installation, and website went live on August 13, 2024 as planned. This challenging project required strong collaboration, effective decision-making, impeccable client communication, and highly iterative design.