AstroMechanica is a very ambitious company, and they wanted a brand that reflected their focus on future travel. It was important for the brand system to have illustrative depictions of the world they imagine rather than the world that exists. We mutually aligned on creating an expressive brand that felt as if it was visiting from the future.

Our objective with this startup company was to create a brand for the next millennium, meeting the expectations of the founder’s vision for travel beyond the limitations of today. The Astro team approached the challenge by studying the design language of the space age from the 50s era through the 80s, as well as the modern film and video game environments depicting life in the future.

Our insights enabled us to create a space that broke away from established styles and avoided stereotypical expectations. We developed a brand rich in symbolism, celebrating life post-Earth as a tribute to remarkable human achievement. Throughout the branding process, we consistently envisioned AstroMechanica 500 years from now, ensuring the brand was future-oriented and not just relevant for today.