Proclaim

Brand Foundation / Brand Identity / Brand Guidelines

Fresh off a name change and reveal of a game-changing dental wellness product, Proclaim needed a complete visual identity as sleek as its technology to officially launch.

Credits:

Enri Moreno / Executive Creative Director

Robin Marich / Creative Director

Jelita Aldrich / Designer

Project Details

  • The executive team at Proclaim had just landed on the name, and where in dire need of a brand to accompany it. Their product was in testing and months away from a CES and market rollout, which meant a short timeline to bring this end-to-end experience to life.

  • Shorter timelines require more work sessions to share information and ideas in great volume so that production time can be maximized. This project required high collaboration and intermediate check-ins between our team and the c-suite leadership of Proclaim. We were in lock-step with the active product prototyping and testing, and business strategy to simultaneously develop brand strategy on our end.

  • With both teams functioning as one under the same objective, we were able to iterate and test more possibilities. This was effective due to the product going through modifications, which required us to pivot certain details with new information received. The fast-paced timeline did not impact the quality of the work given the unity between both teams, which boosted the decision-making process established through collective trust.

A digital presentation slide deck for Proclaim's brand guidelines, featuring sections such as brand strategy, main elements, logo lockups, typography, and branding principles, with a consistent purple and white color scheme.
Webpage design showcasing a homepage for a dental care product called Proclaim, featuring a blue and white color theme, images of dental care devices, a smiling woman, and headlines such as 'The world's first 7 second oral care solution.'
A folded Proclaim brochure and an A-frame sign showcasing a dental or oral care product. The brochure features blue and white colors, a water-flosser, and a smiling woman. The sign displays the text "Take the guesswork out of your oral care" with an
Packaging for Proclaim customizable oral health system, including a box with a water tap illustration, a box labeled "Mint Rinse," and another box
Three digital advertisement screens featuring a product called Proclaim, with text promoting its cleaning features and a smiling man wearing glasses and a pink shirt on the left screen.
Color palette with shades of blue and teal, photographs of diverse people and a person pouring water into a glass, illustrations and packaging for a dental health product, icons for health-related applications.